About Effie® Worldwide and Effie UK
Effie UK exists to provide information regarding effectiveness and results in marketing communications in the United Kingdom. Its main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing communications. The Effie Worldwide network has teamed up with some of the top research and media organisations globally to bring its audience the most relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winner showcases and more.
Mission: To champion the practice and practitioners of marketing effectiveness through education and recognition.
About the Effie Awards
The Effie Awards was founded in 1968 by the American Marketing Association, New York Chapter, Inc. as an awards program to honour the most effective advertising efforts in the United States.
Since 1968, Effie has become a source of learning through conferences, judging discussions and cases providing opportunities for insight into effective marketing communications.
Today, Effie honours the most significant achievement in marketing communications: ideas that work.
Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognise any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with more than 40 global, regional and national Effie programmes, with the United Kingdom being one of the most recent additions. For more details, visit www.effie.org.
In July of 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc., which New York AMA believes will strengthen its educational component and hence its value to the industry.
In the United Kingdom, Effie programme is run by Effie UK.
Refund Policy: Effie UK issues refunds only when the submitting/ordering company has overpaid or been incorrectly charged.
Entrants: Please thoroughly review all the information regarding how to enter, eligibility, etc. for the Effie UK competition available in the Effie UK Awards Entry Rules and Regulations Guide. Entries that do not adhere to the requirements will be disqualified and fees will not be refunded. Effie UK reserves the right to refuse any entry at any time.
Companies ordering Effie UK materials or attending an Effie UK event: Please review the details on the order form or event attendee registration form before making a payment.
Companies ordering a Subscription to the Effie Case Database: Please review the details in the Subscription area before making a payment.
Publishing Policy: Entries that become Finalists and Winners in the Effie UK Awards Competition will be showcased in various ways. Publication is at the sole discretion of the Effie UK and Effie Worldwide, Inc. Work submitted must be original and you must have secured rights to submit it.
Creative Materials & Case Summary: The creative material and case summary you enter into the Effie UK Awards Competition becomes the property of Effie UK and Effie Worldwide, Inc. and will not be returned.
By entering your work in the competition, Effie UK and Effie Worldwide, Inc. is automatically granted the right to make copies, reproduce and display the creative material & case summaries for education and publicity purposes such as but not limited to the Effie UK and Effie Worldwide, Inc. Journal, Website, Press Releases, Newsletters, Programming/Conferences and Awards Presentations (Galas/Cocktail Receptions/etc).
Creative material submitted to the Effie UK Awards Competition includes your 4-minute video reel, all .jpg images and hard copy print examples. The case summary is your 90 word public summary of your case.
Effie Case: In addition to the above, the Effie UK and Effie Worldwide, Inc. offers entrants the opportunity to have their written case published on the Effie UK and Effie Worldwide, Inc. web site, partner web sites, and / or other publications as approved by the Effie UK and Effie Worldwide, Inc.
We respect that entries may have information deemed confidential by the client.
Entrants can indicate in the online entry area of the Effie UK Awards Competition whether or not they grant permission for their written case to be published.
Permission Policy: Entry to the Effie UK Awards Competition constitutes permission to be included in a data set for Effie UK and Effie Worldwide, Inc. purposes that do not breach confidentiality.
Information Collected: When you use the Effie UK website, we collect and track personal information, either by asking you about yourself (such as your name, company or email) or by using data-tracing software that records your IP address. Your IP address helps diagnose problems with our server and tracks the use of sections of our site and demographic information that is not tied to your identity.
Cookies: This site uses “cookies,” certain small pieces of information stored on your computer when you visit this site and sent back to this site when you visit again. Cookies give us information about how our site is used and what pages are visited. Cookies also enable you to instruct your computer to remember passwords. You have the option of setting your browser to reject cookies and still use the Effie UK web site; however, doing this could hinder the use of some features of our site.
Use of Information: Our main use of your information is to improve our service to you. We use the statistical information to create a better site for the users. We also record information about some of your purchases so that you and the Effie UK can keep track of your orders and so that we will not ask you for information you have already given us. We also use the information you have provided to send you additional information about the Effie UK.
Third Parties: When you pay to enter your case or order an event or Effie UK Awards item online, a third party must verify your credit card information. This third party is a secure, online credit card processing corporation which is authorised to process credit cards and who uses the data supplied solely to process your order. When you buy something that will be shipped to you (Effie trophy, etc.), the shipper receives your contact information for the limited purpose of shipping.
Links to other web sites: The Effie UK website contains links to other web sites. Effie UK is not responsible for the practices or content of these web sites. Please refer to these web sites for their policies.
Contact Information: If you have any questions about the practices of this site, or your dealing with this web site, you can contact us at email@example.com.
24th October 2016
Online Entry System opens
18th November 2016
(for all categories EXCEPT Olympics)
25th November 2016
(for Olympics/Paralympics category only)
21st December 2016
13th January 2017
20th Janaury 2017
NEW! Last chance extension
Round One judging
Final Round judging
17th May 2017
Winners announced at Awards Ceremony