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The Effie Index

Launched in June 2011, the Effie Effectiveness Index identifies and ranks the most effective agencies, marketers and brands by analysing finalist and winner data from worldwide Effie competitions. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

The 2016 worldwide and regional rankings were announced in April 2016. Global rankings were determined via Effie Award finalist and winners announced between 1st January 2015 and 31st December 2015.

Search the Index's six rankings to learn who the top performers are globally, regionally, in specific countries or even in different industry sectors:

Individual Agency Offices
Independent Agency Offices
Agency Networks
Agency Holding Groups

For complete information on the Effie Effectiveness Index including how points are awarded, see the About page. The next announcement of Global Index rankings will occur in early 2017. Winners and the finalists of the 2016 Effie Awards UK will be included in the 2017 Effie Index.


24th October 2016
Online Entry System opens

18th November 2016
Early deadline
(for all categories EXCEPT Olympics)

25th November 2016
Early deadline
(for Olympics/Paralympics category only)

21st December 2016
On-time deadline

13th January 2017
Final deadline

20th Janaury 2017
NEW! Last chance extension

February 2017

Round One judging

March 2017
Final Round judging
Finalist notification

17th May 2017
Winners announced at Awards Ceremony

More on Effie Index

Supporting Sponsors

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