Jim Kite is charged with the development and organisational management of SMG’s strategic media intelligence, insight and accountability capabilities. This includes Executive responsibility for SMG London’s Insight & Research team.
A recognized leader in driving innovative research, Jim has spearheaded groundbreaking studies on many of the industry’s hottest topics such as consumer engagement, word-of-mouth, video on demand, set top box data and in-store media. Recently, he has been leading SMG’s efforts to evaluate the role and business contribution of social media through a combination of consumer research and real-time social media owner data. With the launch of SMG’’s Human Experience Company proposition Jim is also working on tools and systems to support experience planning and measurement. As a passionate advocate of practical solutions to client and business solutions, Jim is now leading the SMG London relationship with Tech City (NextTECHnow) which connects business problems with start-up company products.
In addition, since 2010 he has been the Global Account Director for all Publicis media agencies working with ABInbev
Jim joined SMG in 2005 in the US via MediaVest New York and returned to his native UK in late 2009. In the US he led a team of 38 insight, research and data experts who pioneered many client initiatives such as the use of digital set-top box TV data for media accountability and developing tools that take advertising tracking and consumer response data and correlating them to sales.
Jim is a highly sought-after expert frequently quoted in the press. Most recently he has been featured in Marketing Week, New Media Age, Advertising Age, Adweek and the Financial Times.
A 25 year veteran of the media and marketing services industry, Jim was previously the EVP, Director of Global Research at Universal McCann for eight years, starting in London and transferring to the New York HQ. At Universal McCann he developed proprietary research, insight and planning tools, the most far-ranging of which was the 50-country Media in Mind study.
Prior to Universal McCann, Jim was head researcher at BSkyB where he was a key architect behind the establishment of a satellite TV audience currency in the UK.
Global Head of Partnerships, Business Transformation, Publicis Media