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Steering Committee

Effie UK is powered by some of the smartest brains in the UK ad industry. The Effie UK Steering Committee comprises members of the media, agencies and clients. Meet them below.

Zaid was the CEO of McCann London until recently and a vocal champion of diversity as a prerequisite for creativity in the media industries. His own background is suitably richly varied – he was a marketer at Unilever helping the sex drives of a generation of youths with the Lynx Effect, and then became a strategist and planner at Mother, RKCR/Y&R and TBWA. At McCann, he’s made the leap from CSO to CEO and lead the management team of the agency that in 2014 topped the new business rankings. Zaid joined Above+Beyond in May 2016.

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Zaid Al-Zaidy

Zaid Al-Zaidy

Partner, CEO

Above+Beyond

Bridget has a degree in Economics and started her career in advertising at JWT in 1991.

Ten years later, she left as Planning Director to join AMV BBDO and currently plans advertising campaigns for a broad selection of the agency’s clients.

She loves nothing more than tackling big challenges – from helping mastermind the journey of Walkers into one of the most respected brands in the UK, to providing the strategic direction to launch the Make Poverty History campaign.

Her hallmarks are simplicity, clarity and friendliness. On account of which, she was promoted to Joint Planning Director in January 2008.

Bridget is also extremely proud that in 2011, AMV BBDO won the inaugural creative effectiveness Grand Prix in Cannes, as well as being the first agency ever to be awarded APG (Account Planning Group) and IPA (The Institute of Practitioners in Advertising) ‘Agency of the Year’ accolades in the same calendar year.

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Bridget Angear

Bridget Angear

Joint Chief Strategy Officer

AMV BBDO

James is a strategist with experience in media, advertising and digital agencies. Currently head of strategy, media and UX at True in Bristol, he was previously head of strategy at Isobar and deputy head of strategy at MEC. A previous IPA Effectiveness winner, he is a regular speaker and an APG committee member. In 2016 he started APG West to make APG expertise and training available for the first time in the South West, and to help agencies and clients in the region improve the quality and application of their strategic thinking.

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James Caig

James Caig

Head of Strategy

True Digital

When Karen isn’t working with the IAA as both the current President of the UK Chapter and Global VP of Young Professionals, she is leveraging her 25+ years of experience working with global clients as the MD of her marketing consultancy, KAOS Market Ltd. Before starting her new venture, she spent almost 15 years at Microsoft in various marketing roles including Director of Operator Channel Partner Marketing, Director of Consumer Marketing Communications for Microsoft Western Europe, Director of Windows Server Marketing and Head of Global PR for Windows Phone.

Karen started her career as an Advertising Producer and then moved on to manage technology events leading teams to execute some of the largest Global Events in Microsoft’s history including the launch of Windows ‘95.

She is very excited to be a part of the Effie’s inaugural UK steering committee as she is passionate about building effective marketing for her clients to grow their businesses around the world.

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Karen Carter

Karen Carter

Chairwoman, UK Chapter

International Advertising Association

Daryl Fielding is consulting and writing and most recently worked as Director of Brand Marketing at Vodafone UK.

Before that she was VP Marketing for Kraft Foods Europe, leading global strategies for power brands including Cadbury Dairy Milk, Milka, Halls, Lu, Tassimo, Cote d’Or and Trident.


Prior to joining Kraft, Daryl was Commercial Director of The Independent newspapers. During 10 years at Ogilvy, she led the global “Campaign for Real Beauty” for Dove which changed the marketing agenda, with its focus on Brand Purpose.

Another career highlight was helping Tony Blair to victory in the 1997 General Election.

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Daryl Fielding

Daryl Fielding

Director

Daryl Fielding Consulting

Will has been CEO of Kantar TNS UK since January 2015. He has overall responsibility for the clients, people, strategy and performance of the UK business, one of the largest country businesses within Kantar TNS. He also sits on the Kantar UK Country Board.

While much of his time is spent supporting the different business units and teams within Kantar TNS UK, he still spends a significant portion of his time with our clients, ensuring we are delivering actionable insights that drive their organisations forwards.

Prior to Kantar TNS, Will spent five years as Global CEO of The Futures Company, which he joined in 1999, when it was called The Henley Centre.  Before that he spent three years on the prestigious WPP Fellowship Programme, which included stints as a strategic planner at the advertising agency Ogilvy & Mather and at the brand and identity consultancy Coley Porter Bell.

Will lives in rural Hampshire with his wife and two young boys and, when the boys allow, he unwinds by getting out into the countryside on his mountain and road bikes.

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Will Galgey

Will Galgey

CEO

Kantar TNS UK

Nicola Green became Director of Communications and Reputation in January 2012 having spent eight years as Head of PR for O2.

She directs all of Telefonica UK’s PR, Internal Communications, Public Affairs, Campaigning, Strategic Media Relations and manages Social Media activity in both the UK and Europe. Nicola successfully helped establish the O2 brand within the press and online media in the UK, winning board approval for O2’s pioneering social media team at an early stage. She built a new campaigning team within her current structure which ensures board members maintain leadership positioning within the media.

Her credits include a number of award-winning campaigns including the launch and positioning of The O2 (formerly the Millennium Dome), O2’s 4G trial, four Rugby World Cups, O2 Priority, O2 Wireless Festival, Big Brother, the launch of iPhone and support of O2's change programme.

Prior to joining O2, Nicola worked for a number of major blue chip brands including Orange where she looked after their work with BAFTA, Glastonbury Festival and Orange Prize for Fiction and Dr Pepper, Flora Margarine and Organics haircare in marketing and PR roles while working for leading London agency Burson-Marsteller.

Nicola is hopeful that the advances in technology will mean the creation of an application where journalists and influencers will no longer need a written press release. A simple telepathy trigger application will enable them to write exactly what she thinks. All the time.

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Nicola Green

Nicola Green

Director Comms & Reputation

Telefonica O2 UK

As Disruption Director for TBWA\Manchester, Lorna Hawtin has been an outspoken promoter of effectiveness culture, both in her work with clients and across the broader creative community. 

She is a member of the IPA's Value of Creativity Leadership Group and was Convener of Judges for the IPA Effectiveness Awards in 2014 having won a number of Effectiveness awards as author in her formative years.  She is also a Fellow of the IPA in recognition of her exceptional prolonged contribution to the industry body and her work in developing the Eff Test.  As a newly appointed member of the UK's Effie committee, she looks forward to extending her insight into the topic through this new channel.

In addition to her effectiveness work, she has also been the recipient of the Sir John Hegarty Exec. MBA Scholarship to the Berlin School of Creative Leadership, where she took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extrovert Ideal in ‘Adland’".   

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Lorna Hawtin

Lorna Hawtin

Disruption Director

TBWA\Manchester

Dan has a passion for brands and their role in driving business success and positive social change.  As Global Creative Excellence Director at Unilever, he has an agenda to drive Creativity and Effectiveness; ensuring communication is at the forefront of the USLP (Unilever Sustainable Living Plan) agenda. 

Previously Dan worked as a planner in advertising at WCRS and VCCP on clients including O2, Saga, the launch of Orange and the relaunch of Mini.  He also ran a jewellery business for five years.

Dan is a South Londoner born and bred and has steadfastly refused to move out to Surrey (although like most men of a certain age, he has been known to cycle out of a weekend).  He resides in Balham with his wife and two children.

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Dan Izbicki

Dan Izbicki

Global Creative Excellence Director

Unilever

Jim Kite is charged with the development and organisational management of SMG’s strategic media intelligence, insight and accountability capabilities. This includes Executive responsibility for SMG London’s Insight & Research team.

A recognized leader in driving innovative research, Jim has spearheaded groundbreaking studies on many of the industry’s hottest topics such as consumer engagement, word-of-mouth, video on demand, set top box data and in-store media. Recently, he has been leading SMG’s efforts to evaluate the role and business contribution of social media through a combination of consumer research and real-time social media owner data. With the launch of SMG’’s Human Experience Company proposition Jim is also working on tools and systems to support experience planning and measurement. As a passionate advocate of practical solutions to client and business solutions, Jim is now leading the SMG London relationship with Tech City (NextTECHnow) which connects business problems with start-up company products.

In addition, since 2010 he has been the Global Account Director for all Publicis media agencies working with ABInbev

Jim joined SMG in 2005 in the US via MediaVest New York and returned to his native UK in late 2009. In the US he led a team of 38 insight, research and data experts who pioneered many client initiatives such as the use of digital set-top box TV data for media accountability and developing tools that take advertising tracking and consumer response data and correlating them to sales.

Jim is a highly sought-after expert frequently quoted in the press. Most recently he has been featured in Marketing Week, New Media Age, Advertising Age, Adweek and the Financial Times.

A 25 year veteran of the media and marketing services industry, Jim was previously the EVP, Director of Global Research at Universal McCann for eight years, starting in London and transferring to the New York HQ. At Universal McCann he developed proprietary research, insight and planning tools, the most far-ranging of which was the 50-country Media in Mind study.

Prior to Universal McCann, Jim was head researcher at BSkyB where he was a key architect behind the establishment of a satellite TV audience currency in the UK.

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Jim Kite

Jim Kite

Global Head of Partnerships, Business Transformation, Publicis Media

As Chief Strategy Officer for POSSIBLE London, Simon pilots a team of strategists and analysts that solve brands’ hardest problems with creative strategies for major clients like Heineken, Shell, Skype & Canon. Simon’s 20+ years of experience span advertising, digital, and data, working at agencies including Goodby Silverstein, Saatchi & Saatchi, and TBWA. He’s worked with major brands across all categories, and won multiple Cannes Lions as well as awards from Effie Worldwide, Marketing Society, and Cristal Data.

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Simon Law

Simon Law

Chief Strategy Officer

Possible London

In her 7 years at the agency, Katie has been behind some of Mother’s most celebrated and effective campaigns. Currently running the IKEA, Diageo and Atom Bank business from our London office, Katie spearheaded Mother’s Feminism initiatives Project Bush and Make Them Pay in 2013. Last year, Katie also worked with the UN to develop a global communications campaign to improve sanitation for 2.5 billion people.

A fan of tasting menus, hosiery and (sadly) Scottish rugby, Katie has recently also discovered a love for rowing, interior design and her Nutribullet.

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Katie Mackay

Katie Mackay

Joint Head of Strategy

Mother

I began my career in Planning in the late 80s at Gold Greenlees Trott under the strategic and creative tutelage of Dave Trott.

I first joined Ogilvy & Mather London in 1992, departing five years later for BBH, followed by a ten-year stint in New York as a freelance Planner working for large network agencies, smaller boutiques and directly for clients.  Returning to the UK in 2012, I re-joined Ogilvy to lead the Planning discipline across Europe, Middle East & Africa.

I am responsible for our efforts to demonstrate the commercial effectiveness of our creativity, for pitching global new business opportunities, and for day-to-day Planning on such clients as Unilever, Coca-Cola and Mondelez.

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Brian McCarter

Brian McCarter

Head of Planning, EMEA

Ogilvy & Mather

Guy joined the J. Walter Thompson Company in 2007 as Worldwide Planning Director.

He is responsible for the quality of the strategic output of all JWT companies and works with many of their global Clients. He is also the strategic hand for the direction of the Agency’s business and represents the Agency’s Data interests at the WPP Data Alliance.

Prior to 2007, Guy worked for 14 years at BBH where he occupied a series of strategy roles in Asia and Europe – Regional Head of Planning and Deputy Chairman. Originally, he learned his Planning trade at BMP.

Guy is regularly a judge and speaker in the industry and is involved with the APG, the Admap Essay competition, El Ojo de Iberoamerica and the Cannes Lions Effectiveness category.

Guy is based in London, is a father of two and a Gooner.

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Guy Murphy

Guy Murphy

Worldwide Planning Director

J. Walter Thompson

Dino heads up Strategy at the7stars, the UK's largest independent media agency, Sunday Times 3rd Best Small Company to work for, and Sunday Telegraphs 1000 companies to inspire Britain.

Since joining the7stars over three years ago, the agency has led the industry growth tables and delivered the highest year on year percentage revenue growth in the UK - hitting large double digits every year. During this period he’s been part of the award winning work for the likes of Daft Punk, Ministry of Sound, Gumtree, and Payments Council.

New clients continue to be impressed by the independent, transparent and creative approach, and over the past year the7stars has added Iceland Foods, Victoria Plumb, Ancestry.co.uk, and Trainline among others to its strong client base.

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Dino Myers-Lamptey

Dino Myers-Lamptey

Head of Strategy

the7Stars

Geoff is the Vice President of Digital Channels at Pearson PLC, the world’s leading learning company, where he gets to fulfil his passion of managing large established businesses navigate the new reality of a digitally enabled global population. Until summer 2015 he had fulfilled this role at Unilever and in doing so contributed to significant growth in sales and strengthening of brand equities across their biggest brands.

Geoff was Chair of Judges for the Euro Effies in 2014 and Chair of the WFA's Integrated Marketing committee for 3 years.

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Geoff Seeley

Geoff Seeley

Vice President Digital Channels

Pearson PLC

Partner at Anomaly. Led strategy at Google Creative Lab and Wieden+Kennedy. 21 years in the business. Still waiting to get found out.

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Stuart Smith

Stuart Smith

Chief Strategy Officer

Anomaly

Adam Stagliano's twenty-five years of international experience in New York, Paris and London spans a range of branding and communications assignments for some of the world’s premier marques including The Economist, Giorgio Armani, Ferrari, Absolut and Guinness. Based in London, he serves the dual role of Global Strategy Officer for several network global accounts, including Four Seasons, BNY Mellon and Pernod Ricard, and Chief Strategy Officer TBWA London.

Adam joined TBWA in 2001 with the acquisition of his company, Brand Architecture International. Previously, he was Founding Partner & Chief Strategic Officer of Weiss Stagliano Partners. Before starting his own agency in 1989, he was EVP / Planning Director at Doyle Graf Mabley in New York. Winner of eight EFFIE and AME awards, he was a founding board member and past Chair of the APG (U.S.) and a former board member of the Advertising Research Foundation.

His publications include: “Ghost in the Machine: How to Let Brands Speak for Themselves” - Brand New Brand Thinking (London, 2003) and “The Luxury of Disruption” - Beyond Disruption by Jean-Marie Dru (New York, 2002) He holds a B.A. in Philosophy from Haverford College and pursued Graduate Studies in Philosophy at Bryn Mawr. Adam currently resides in London and Co. Down, N. Ireland with his wife, Janice Rush, an actress and founder of RedRush, a talent management agency.

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Adam Stagliano

Adam Stagliano

Chief International Strategy Officer

TBWA Worldwide

Anna started her career in advertising as a WPP Fellow. Since then, she has worked at Grey London, BBH London, and Monterosa Stockholm. Strategising on everything from washing up liquid to printers, energy drinks, airlines and shoes, she is now Head of Strategy at Mullen Lowe London.

Passionate about making strategy faster, more useful, and more inspiring for those who turn it into action, Mullen Lowe
London is the first agency to partner strategists up in pairs, working side-by-side as teams. Working on and updating seating plans has turned out to be a big part of this experiment.

In her former life, Anna was a professional swimmer. Today she is an incredibly proud mother of daughter Rosamund.

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Anna Vogt

Anna Vogt

Head of Strategy

MullenLowe London

Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on their graduate scheme. He has been the Head of Strategy and part of the management team at M&C Saatchi, where he won the inaugural APG Global Strategy Agency Of The Year Award. Following that he spent a two-year stint as CEO of games developer nDreams Unite, helping brands better exploit gaming and virtual worlds. For the last four years he has been at WCRS as part of the management team, and oversees the agency’s strategic output across brand, advertising, digital, social, and everything in-between. He has written several award-winning IPA Effectiveness Awards, including the Volkswagen paper that won the Special Award for Most Consistently Effective Advertiser. He has also been the Chairman of the Account Planning Group.

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Matt Willifer

Matt Willifer

Chief Strategy Officer

WCRS

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