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About the Effie Awards - awarding ideas that work

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American Effies and more than 40 national Effie programmes.

Championing the practice and practitioners of marketing effectiveness in the UK

Effie Awards stand for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

  • Effie is first and foremost an effectiveness award, based upon proven results in the market place. Creative execution is seen as part of the Effie process and is factored into the judgement for the Effie UK Award.
  • Effie encourages the dissemination of learning about best practices in advertising and marketing communications effectiveness.
  • A strong international Effie network strengthens all Effie programs. It enables partners to share with each other, with the goal of strengthening and expanding the brand worldwide.

The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the UK Effies is that marketing communications should be recognised for their ability to achieve those objectives, beyond any reasonable doubt, and for their important role in marketing.

Launched in partnership with the International Advertising Association, the Effie UK Awards aim to promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in the UK market. We are looking for a consistent philosophy and a rigorous set of practices, built around the demonstrated ability of advertising to achieve marketing goals.

To be considered for Effie UK Award, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.

More on how to enter

More about Effie Awards


24th October 2016
Online Entry System opens

18th November 2016
Early deadline
(for all categories EXCEPT Olympics)

25th November 2016
Early deadline
(for Olympics/Paralympics category only)

21st December 2016
On-time deadline

13th January 2017
Final deadline

20th Janaury 2017
NEW! Last chance extension

February 2017

Round One judging

March 2017
Final Round judging
Finalist notification

17th May 2017
Winners announced at Awards Ceremony


Supporting Sponsors

FT Kantar TNS sponsor LinkedIn The Vision Network